Super Bowl Ads vs. Social Media Marketing

(Katie Durkin) On one particular Monday morning of every winter, there’s always three pressing questions Americans will ask each other: who were you rooting for, what’d you think of that half-time show, and which was your favorite commercial? Advertisers spend up to $3 million for a 30 second spot during the coveted Super Bowl airtime.  With viewership climbing every year, it seems like a smart investment.  Last year, 106 million viewers tuned in to watch the big game, and early ratings show that last night’s game will most likely shatter the record number of audience members once again. 

However, in the age of new media, one wonders whether spending millions of dollars for a few seconds of television advertising is wise.  While the Super Bowl attracts millions of viewers each year, Facebook, Twitter, and YouTube boast billions of users daily.  Why not just launch a viral campaign that will cost next to nothing in comparison? 

Not to worry, Super Bowl ad fans.  Social media won’t be diminishing the quality of your annual parade of amusing advertisements anytime soon; it will actually enhance their influence.  The buzz around this year’s commercials seems bigger than ever thanks to Internet traffic. 

Here’s how some of the most popular ads from last night are faring so far on YouTube:

Chrysler’s “Imported From Detroit” featuring Eminem: 803,406 views

Best Buy’s “Ozzy Osbourne and Justin Bieber”: 408,572 views

NFL’s “Best Fans Ever”:  170,011 views

And the winner by a landslide is Volkswagen’s “Darth Vader Kid”: 15,662,189 views  (It had just over 13 million when I started writing this post.)

 

Comments

[Sport]

Thanks-a-mundo for the blog.Really looking forward to read more. Cool.

[cynctipsydunc]

isabel marant
louis vuitton online
longchamp
isabel marant

[itetuistpen]

Sk7Fk6
isabel marant spring 2009
robe isabelle marant
isabel marant boots

Gd8Kg0Ks7Ca9
http://buyusneaker.webnode.com/isabel-marant-chaussures-en-ligne-pour-la-vente
http://isabelsneakerus.evenweb.com
http://shoesing.yolasite.com/isabel-marant-online.php

[itetuistpen]

zH3D6u http://korsbagsmm.tumblr.com zQ7C7k cheap michael kors handbags jO9E7z michael michael kors bG2G4y
pT1L2l http://longchamppliage2.webnode.fr/ rY7L2s sac pliage longchamp wU3V4h sac longchamp vZ6M0g
uD2L2y http://es44.webnode.es nP0K0e isabel marant shop online rZ5C4z isabel marant oY9O2r
yP4G3e http://sneakershopfr.webnode.fr yJ7J8x isabel marant wF1X2c isabel marant qH2D7p