« The Future of a Jobsless Apple | Main | Cutting the Internet Off To Spite Its Regime? »

January 26, 2011


Griffey Shoes

That will really help us all. And this might bring some good repute to you.

Ken Griffey Jr Shoes

I don't know how to receive my responce. Waiting for your reply, tks!

Jade jewelry from china

I have been meaning to write about something like this on my blog and this has given me an idea. Thanks.

Ken Griffey Shoes

I personally think it’s ok. though it may be hard to understand the days of the week letters if they were used in another situation.

Nike Air Max Shoes

win the future

Account Deleted

Your essay is good, I like it very much. Here I would like to share with you some things
Replica Handbags: http://www.replicabagsell.com
Sacs à main: http://www.chermall.com/sacs-main

cheap jordans

I'm looking for a great quotes that i can use on my everyday task and duties. Lucky enough to drop by on your blog. Thanks.

cheap jordans

I'm looking for a great quotes that i can use on my everyday task and duties. Lucky enough to drop by on your blog. Thanks.

cheap jordans

Thanks for sharing. This website is to I too have to help. Very good.

Ugg bailey button black

I find myself visiting your blog more and more often enough where my visits are just about every day now!

uggs sale

It could all be possible to consider the design and layout leader.Uggs swept our world that can not be ignored, the powerful stimulus it brings.Formerly many years, the themes focus on the experienced guys and girls have always been: "Who wore Uggs "or" because we are in place to receive only a small Uggs. "


thnaks admin

Louis Vuitton Outlet

machine d' trainer was available to coachdiscountstore.us.

cheap jordans

Thanks you for your support, all the information is just what i need.

Chaussures Jimmy Choo

la demande potentielle pour les chaussures élégantes mais portable et approché M.

Red bottom shoes

We have not done any particular one, however it's amusing if this works.

Cheap sunglasses

If you want to choose a Cheap sunglasses and best price online . Just go to our website .there are all the brand and new ones here .

Floy Way

I agree that innovation is a key to our continued competitive advantage.

Shanta Tobias

Other countries get it and it's imperative for us to get it if we want to maintain our influence in the world.

ilahi dinle

there was only one thing which didn't surprise me:
the cool people who attended.


Obama’s support has struck a pleasant chord with the business and technology communities.


HOGAN lancio congiunto dei prodotti di scarpe con il Louisville Slugger

HOGAN scarpe italiane e statunitensi veterano attrezzature professionali baseball Louisville Slugger marchio di produzione congiunta di lancio del prodotto, tra cui un paio delle scarpe Hi Reali, le tomaie in pelle marrone con esattamente gli stessi http://www.hogansitoufficialeu-italian.net/ materiali utilizzati dalla lingua guanto da baseball Louisville Slugger cucire marchi Hogan, con La scarpa viene fornito con un mini-bat. Collaborative prodotto include anche una mazza da baseball, vernice nera e oro "occhio fotografico, riempiendo l'atmosfera profonda di un gentiluomo.


Outsourcing. Why haven't the American people been able to cneonct the dots and COMPREHEND where our jobs went and why and who is MORE responsible? Obviously the second statement answers the first question. DYLAN, I JUST WANT TO KNOW HOW DO WE MAKE THE GLOBAL ECONOMY WORK IN OUR FAVOR FOR A CHANGE? DOUBLE THE TAX CREDITS FOR JOBS CREATED AND KEPT IN THE U. S.? Finally, like Egypt, do Americans have to take to the streets of Wall Street to end the legalized theft going on there? Don't 'they' realize that after 50+ years of prosperity and a little slice of the American dream we will not settle for being the docile poor like India was or Haiti is? What country will 'THEY' move to? +


Let me break it down for you as I see it:1) Heading: APPLE PRETENDS TO INVENT This provides the neesacsry stimulus(mention of Apple and ALL CAPS) to tune our brains to the neesacsry wavelength that will allow us to accept the information to follow.2) Sub-heading: Buttons A single-word nugget of information that speaks volumes (which, coincidentally, can now be altered on the Shuffle itself. See?). If you are not already laughing at the sheer audacity of Apple pretending to invent buttons, you're then helpfully provided with a screen shot 3) Screen shot. Notice the humour(or alleged lack thereof) has now ceased, and we're given the freedom to interpret the image however we like with no further prompting (and, therefore, possible alleged humour pitfalls, the likes of which you brought to the fore).Now, here's where the magic happens:The screenshot contains the word Buttons as an actual heading itself. Notice the other headings Hundred of songs to go and VoiceOver . The former's blurb tells us Apple did indeed invent the Shuffle (perhaps not invent, rather, create) and, possibly, the idea of an MP3 player that clips to your person without any extra fittings. The latter, VoiceOver, can also be attributed to Apple. Granted, Apple may not have invented voice over in the general sense (text-to-speech, perhaps?), but there appears to be no obvious opposition to their having claimed it for their iPod range.Now, you may well be excused for thinking that, sandwiched between to possible Apple inventions, buttons may also have been invented by Apple. Ah , you say, but I am not such a fool as to believe that Apple invented buttons! . Perhaps, but I ask you to try and locate a heading resembling Earphones . Apple did not invent earphones (or maybe they pretended to when the first iPod was released?) and so they do not have their own headed section. In fact, anything Apple is not pretending to have invented is notable by its absence on that list. Orange? No. Pink? No. The play/pause/rw/ff/+/- symbols? No. What about the power and shuffle switches? No.I'd go so far as to say that Apple is pretending' to be marginally more sensible than usual. Perhaps Steve feels we're now ready to just accept that they invented all these things without needing any prompting.4) Post-screen shot explanationThe explanation reminds me of the sort of nonsense Apple comes out with usually. It's similar to the slip of paper that accompanies the Kleeneze catalogue that tells you you can make lots of money if you have the entrepreneurial skills to succeed, but you already know what that entails by the expression on the face of the Kleeneze distributor when he/she comes to collect the catalogue.


JohnnyTruantIt's straie Sig, and straie is rarely actually funny.It's meant to puncture Apple's overinflated sense of hubris and importance. They hold these press junkets to launch new stuff and the internet speaks of nothing else for a week (and I'm adding to that). But they only make plastic and metal gadgets, just like Sony, Msoft, Panasonic, Samsung, Archos, Asus, Nokia etc etc. Steve Jobs is not a god, he's just a canny salesman.

The comments to this entry are closed.

The Caveat

  • The opinions on postings are of individual 463 Communications partners and employees. They do not necessarily represent the opinions of 463 Communications, the firm, or our clients. Comments will remain posted at the sole discretion of 463.

463's Web Home

Enter your email address:

Delivered by FeedBurner

463 Communications

  • 463 is a communications consultancy based in Washington, DC and San Francisco that works with top technology companies and organizations.

463 on Twitter...

    follow me on Twitter