(Sara Plotkin) Let’s face it, most people are either on team iPhone or team Blackberry. Users are loyal to their brand and somewhat competitive with one another. Monday’s announcement of the Blackberry PlayBook, a brand new tablet device, is the next step for RIM in keeping up with Apple’s innovation. While it’s true that many Blackberry users are proud owners of iPads, iPods, and Macbooks it will be interesting to see if they invest in the PlayBook as Blackberry builds its product line-up.
Starting with specs, the PlayBook measures smaller at 5.1” x 7.6” x .4” compared to the iPad at 9.56” x 7.47” x .5”. The PlayBook enables Adobe Flash and is equipped with dual cameras, two features the iPad was criticized for missing. RIM intends to offer a 3G and 4G version of the PlayBook in the future, while the iPad is currently available in 3G or Wi-Fi. Blackberry smart phones will be compatible with the PlayBook, syncing everything from email to calendars to Blackberry Messenger (BBM). Much of Blackberry’s recent advertising has focused on BBM, the one strong feature they still hold over the iPhone. Both tablets have audio and video playback, as well as 1Ghz processor.
The PlayBook is the most recent product from Blackberry that directly competes with an existing Apple device. The Storm, Blackberry’s iPhone rival, released to disappointing numbers and reviews in 2008. Comparing Apples to Berries the PlayBook stands to be a threat to the iPad and other tablet products when it’s released in early 2011.