(Devon
Rosenberry) The lifestyle differences between the United States’ east and west
coasts have always been known to clash. The east coast is known for its
big cities, tall buildings and stress-packed environment, while the west coast
paints a picture of a polar opposite atmosphere that is much more casual,
laid-back and environmentally aware. So where do the new and exciting
gadgets fit in and are their uses pre-determined by the stereotypes of each
coast?
According to Retrevo’s
2010 Gadget Census, there are significant differences among devices
used on each coast, and it seems that many of these differences can be tied to
the lifestyles and environments of each respective coast. The Retrevo
Gadget Census put the major metro areas of the country head-to-head to determine which city’s gadgets
reigned supreme.
When looking at cell phone usage, east coast city residents were more likely to
sport Blackberries and smartphones, which supported their business-savvy way of
life. According to the census, 56 percent more New Yorkers use
Blackberries compared to their San Francisco counterparts. Boston
residents also obtain about 44 percent more Blackberry smartphones then
individuals in Los Angeles.
On the other hand, iPhones were much more prominent on the west coast,
maintaining the hip and technologically advanced reputation of the area.
Based near Silicon Valley, the largest breeding ground for technology companies
in the country, San Francisco residents reported using 23 percent more iPhones
than those in New York, and Los Angeles reported about 11 percent more iPhones
than Boston inhabitants.
With all the TV studios near Hollywood, it is no surprise to find more TVs and
game consoles on the west coast, but back here on the east coast you may notice
many more people using their gadgets to read. Don’t be surprised if you
see someone kicked back with an eReader on one of the east coast’s major subway
systems as eReaders are seen 30 percent more in New York compared to San
Francisco, 43 percent more in Boston versus Los Angeles and 50 percent more in
Washington, DC, then in Chicago.
The most dramatic discrepancy in gadget use between the two coasts is the
number of Mac OS Systems. San Francisco possesses about 94 percent more
Mac OS Systems than those in New York, and Los Angeles retains about 54 percent
more than Boston.
Is it true
that the stereotypes of the ongoing east vs. west coast lifestyle battle
determine gadget use? In many ways, yes it does. There was no
surprise when the 2010 Retrevo Gadget Census awarded San Francisco the Green Gadgets award, and New Yorkers were recognized as most likely to
own emerging technology products. The real question is will we begin to
see an even larger discrepancy between the gadgets targeted at these separate
areas and how will that effect the nation’s economy as a whole?