Gadget Wars: East Coast vs. West Coast

 

(Devon Rosenberry) The lifestyle differences between the United States’ east and west coasts have always been known to clash.  The east coast is known for its big cities, tall buildings and stress-packed environment, while the west coast paints a picture of a polar opposite atmosphere that is much more casual, laid-back and environmentally aware.  So where do the new and exciting gadgets fit in and are their uses pre-determined by the stereotypes of each coast?

According to Retrevo’s 2010 Gadget Census, there are significant differences among devices used on each coast, and it seems that many of these differences can be tied to the lifestyles and environments of each respective coast.  The Retrevo Gadget Census put the major metro areas of the country head-to-head to determine which city’s gadgets reigned supreme. 

When looking at cell phone usage, east coast city residents were more likely to sport Blackberries and smartphones, which supported their business-savvy way of life.  According to the census, 56 percent more New Yorkers use Blackberries compared to their San Francisco counterparts.  Boston residents also obtain about 44 percent more Blackberry smartphones then individuals in Los Angeles. 

On the other hand, iPhones were much more prominent on the west coast, maintaining the hip and technologically advanced reputation of the area.  Based near Silicon Valley, the largest breeding ground for technology companies in the country, San Francisco residents reported using 23 percent more iPhones than those in New York, and Los Angeles reported about 11 percent more iPhones than Boston inhabitants. 

With all the TV studios near Hollywood, it is no surprise to find more TVs and game consoles on the west coast, but back here on the east coast you may notice many more people using their gadgets to read.  Don’t be surprised if you see someone kicked back with an eReader on one of the east coast’s major subway systems as eReaders are seen 30 percent more in New York compared to San Francisco, 43 percent more in Boston versus Los Angeles and 50 percent more in Washington, DC, then in Chicago. 

The most dramatic discrepancy in gadget use between the two coasts is the number of Mac OS Systems.  San Francisco possesses about 94 percent more Mac OS Systems than those in New York, and Los Angeles retains about 54 percent more than Boston.

Is it true that the stereotypes of the ongoing east vs. west coast lifestyle battle determine gadget use?  In many ways, yes it does.  There was no surprise when the 2010 Retrevo Gadget Census awarded San Francisco the Green Gadgets award, and New Yorkers were recognized as most likely to own emerging technology products.  The real question is will we begin to see an even larger discrepancy between the gadgets targeted at these separate areas and how will that effect the nation’s economy as a whole?

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