WHAT THE WORLD CUP TAUGHT US: WE NEED MORE BROADBAND

(Tom Galvin) The World Cup is over. Now we’ll finally see our Internet speeds pick back up. During the most highly viewed games, many experienced slower Internet speeds as viewers turned to their computers to watch games for the first time.  ESPN claimed that its broadcast of the U.S. match versus Algeria broke the record for online audiences with 1.1 million viewers – and that doesn’t count the 650,000 people who watched the USA game on mobile devices.
 
We could all live with a little slowdown every four years for the World Cup, but the challenge is we’re about to see a new era of online video and the World Cup shows we’re not really ready for it. What happens when the next big TV show decides that it won’t be broadcast over conventional TV but will go exclusively on the Web? Imagine if every week a show like the Sopranos sucked up broadband. Now imagine there are 3 of them on a day. And baseball. And football. And dumb reality TV. And, oh yeah, online gaming, which will probably exceed all of them  - combined.
 
I’m not suggesting conventional TV is about to disappear, far from it, but what we have witnessed in just the last few years of online video should tell us there’s a lot more to come. But it’s a bit of a chicken and egg situation: will the shows force us to improve our speeds? Or will the lack of broadband kill these shows?
 
Here’s what we know. The number of people watching online videos is skyrocketing – in May 85 percent of U.S. Internet users watched. The number of videos is increasing – some 34 billion videos a month. And the average length of the videos is growing  – now over 4 minutes. So A+B+C = a lot of broadband requirements.
 
So, FCC, keep all of this in mind when you start thinking about how to regulate the Internet. We need investment, and regulation doesn’t exactly encourage it.
 
In the 2014 World Cup, it’s not hard to imagine that the majority of us will be watching it online or on our phones. That should be our GOOOOOOAAAAAAALLLL.

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