(Jim Hock) Public relations and the communications oftentimes gets a bad "rap" from many, but not long ago in Europe Heineken launched a brilliant multifaceted PR event on the same night as a championship football (OK, as we call soccer) match on the continent. They brilliantly put together a "fake" string concert and were able to get roughly 1,000 people to attend. This video captures the effect well.
Well done.
hat effect will modern communications have on religion?
Religion has always depended on people closing themselves off from the real world, and only listening to those who say what they want to hear.
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