(Josh Zecher)
A new frontier has opened for advertisers with today's announcement from Twitter. For the first time, Twitter will be be accepting advertising dollars. The first companies to sign up include Best Buy, Brave, Red Bull, Sony Pictures, Starbucks and Virgin America.
According to a blog post penned by Twitter co-founder Biz Stone:
We are launching the first phase of our Promoted Tweets platform ... Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.
What does Twitter's advertising entree' mean to online advertising at large?
Will we see an online advertising pricing war much like we see with the airlines? Or despite the vast amount of advertising inventory, will the return on advertising investments with Bing, Facebook, Google and now Twitter justify increased spending by advertisers?
Of course this was their true purpose all along.
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