(Josh Zecher) With the NFL season dwindling down to a Super Bowl matchup between the Vikings and Jets, it seems appropriate to highlight the league's most prolific social marketer: Chad Ochocinco.
For those of you who may not know, Ochocinco is a wide receiver for the Cincinnati Bengals. Formerly known as Chad Johnson, he legally changed his name in 2008 to match his jersey number of 85. We know Ochocinco isn't the number 85 but let's just keep that secret between us.
Johnson has used a Twitter account and USTREAM channel to build a brand and a persona that is only dwarfed by NFL cross-over stars Peyton Manning and Brett Favre. Johnson has more than 750,000 Twitter followers and has up to 175,000 views per week on his USTREAM show that takes fans into Ochocinco's living room or his favorite tattoo parlor, depending on the day.
Now, Johnson is using his fame and his time off for a "Tour of Giving." Johnson kicked off the tour this morning at a Cincinnati food bank and then will move to Atlanta and then to Miami before he plays in the NFL Pro Bowl in Miami next weekend.
Johnson is not only using his Twitter feed to keep fans up to date on his tour and to encourage giving back to their communities. He used Twitter to select 10 lucky fans that will travel along with him on the tour and help him support charities at every stop.
A true character, there is no denying that Ochocinco has used social media to bring himself closer to the fans, brand himself and build the foundation for a lucrative career after football.
We think that there are a lot of chief marketing officers that may be wishing Ochocinco stays on the field until he is 85 years old as he could be a definite threat to take their jobs once his football career is over.
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Jets, it seems appropriate to highlight the league's most prolific social marketer: Chad Ochocinco.
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