Ever since Michael Gallagher left the Commerce Department, he's been shaking up the Entertainment Software Association -- or, more plainly, the video game lobby. More from today's Times:
Michael D. Gallagher, chief executive of the Entertainment Software Association, the industry’s lobbying arm in Washington, said last week that the group’s board approved the PAC’s creation last fall and that the committee would be up and running by the end of March. The association represents major game publishers including the Walt Disney Company, Electronic Arts, Microsoft, Nintendo and Sony.
“We will be writing checks to campaigns by the end of this quarter,” Mr. Gallagher said. “This is an important step in the political maturation process of the industry that we are ready to take now. This is about identifying and supporting champions for the game industry on Capitol Hill so that they support us.”
if you care about video game policy, be sure to read The Political Game weekly column at Joystiq. The author had high praise for Gallagher after he had been in the gig for a couple months...
...we should create some kind of JFK award for the guy just for having the guts to stand up and proclaim, "ich bin ein gamer." In interviews, the new ESA boss immediately outed himself as the setup man for the office multiplayer Doom network when he worked as a congressional staffer. Of course, I had a great deal of respect for Gallagher's ESA predecessor, but Doug Lowenstein wouldn't know a space marine from the man in the moon. He was no gamer. To his credit, he didn't pretend to be. But it feels better to have someone who is in gut-level touch with the medium at the industry's helm.
(**Tecmo Bowl: The source of many poor showings on midterms in college)
This is an interesting post. While the major labels work out new business models, there exists today many legal ways for innovators to create music services within the existing legal framework. Go to http://www.volumerates.com/ for more.
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