China (Finally) Makes Move to Officially Regulate Online Video

This week, many wrote about China's now official stance that will only China will allow only state-run Web sites to broadcast video or radio content.  While the turn of events to does create huge risk to the Chinese national obsession with Paris Hilton (or women who look like her), it shouldn't have surprised anyone.

Why? 

Nearly 18 months ago, we wrote...

The same regulatory body that makes rules for TV and movies is going prevent sites from showing online videos unless the site is government approved....

And, we quoted the WSJ:

China's official Xinhua news agency yesterday reported that the country would "issue new regulations against Web sites which broadcast short films without state permission," citing the State Administration of Radio, Film and Television, or Sarft, as its source....

The Xinhua report said popular Web portals Sina, Sohu and Netease will be "authorized providers of online video programs" under the new regulations, while other sites "face an uncertain fate as the administration will inspect the online video contents they release."

After the recent move, AP considered YouTube's fate in China:

Adhering to the new rules could be daunting for YouTube, where about 10 hours of online video on a wide range of topics are uploaded every minute.

None of YouTube's video-hosting computers are in China, but the government could still block access to the site.

YouTube, owned by Google Inc., hopes the rules won't cut it off from the rapidly growing number of Chinese residents with Internet access, spokesman Ricardo Reyes said.

"We believe that the Chinese government fully recognizes the enormous value of online video and will not enforce the regulations in a way that could deprive the Chinese people of its benefits," Reyes said.

Of course, YouTube deprivation was the order of the hour during last year's Communist Party Congress.

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