Top DC lobby business reporter, Jeff Birnbaum, becomes the latest in a long line to take a look at Google's DC team. The hook to Birnbaum's Washington Post column is his direct comparison to Microsoft's fabled Washington growth spurt after the software giant's initial mistakes.
Google credits Microsoft’s missteps in the 1990s with helping it see the wisdom of setting up shop in Washington in a big way and using the many tools available in the capital, such as lobbying and lawyering, to get its way on major policy matters.
“The entire tech industry has learned from Microsoft,” said Alan B. Davidson, head of Google’s Washington office. “Washington and its policy debates are important. We can’t ignore them.”
Two years ago, Google was on the verge of making that Microsoft-like error. Davidson, then a 37-year-old former deputy director of the Center for Democracy & Technology, was the search-engine company’s sole staff lobbyist in Washington. As recently as last year, Google co-founder Sergey Brin had trouble getting meetings with members of Congress.
To change that, Google went on a hiring spree and now has 12 lobbyists and lobbying-related professionals on staff here — more than double the size of the standard corporate lobbying office — and is continuing to add people.
We wonder if someday soon there won't be a lobbying shop or law firm in DC that hasn't pledged their loyalty to either Google or Microsoft. Probably very few.
And, as if to calm The 463, the piece also provides a hint that Google's new office will include room for tech educational seminars. We hoped for this and so much more a couple weeks ago.
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