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February 26, 2007


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From Nike's published PL, we can see mritekang cost is around 30% of sales. Cost of revenue is around 50% of sales.When customer is asking for price reduction, they are referring to the cost of revenue, i.e. 50% of sales. The production costs mainly comprise of raw materials, DL, MOH.DL may be a tiny part of the cost of revenue, but it's worth to mention that there's minimum wages in Nike's major production facilities, e.g. China, which min wages won't be lowered by Asian crisis, also, DL cost is variable cost, hence unit cost cannot be reduced, total costs will not drop unless productivity improved. Finally, raw materials may be majority of cost of revenue, but DL and MOH will not be 5% of cost of revenue in most industries, except EMS. Besides, the answers should explain that the raw materials are mainly fabric and plastics, and plastics are made by petrochemical products which are affected by commodity price, and reference made to the oil prices change in 1997. Most raw materials like petrochemical materials are imported outside Asia, but most semi-finished parts are produced in Asia.Correct me if I'm wrong. Thanks.


I do believe all of the concepts you've offered on your post. They are really convincing and will certainly work. Still, the posts are very quick for beginners. May you please prolong them a bit from next time? Thank you for the post.

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