After the jump is a new sampling of interesting uses of online video in political campaigns, but first a look back.
Way back in May, we showed a bunch of the first wave of online campaign ads and predicted:
By the end of the election year, a majority of candidates in Internet-forward states, districts, and cities will be posting their campaign commercials to You Tube-like services (see examples after jump). Well-funded pols won't be the only ones doing it -- people running for the local school board will whip out their video cameras and create/post their own ads, too.
With six weeks left to go in the campaign, a YouTube search for "Congress" and "campaign" nets you 181 results. With at least two candidates in 435 districts, this is certainly not a fire hose of content. There's 182 results for "governor and campaign". And, mocking our prescience, there are only two results for "school board and campaign".
Second prediction:
Some smart consultant(s) will figure out that posting 30-second made-for-TV ads of a well-coiffed candidate hugging his kids is kind of lame and start utilizing the immediacy of the Internet. How? By using YouTube video to provide instant responses to opponent's charges; by creating a daily vlog that allows the candidate to set the agenda for the day; and, by capturing and posting all the good thing that folks from key constituency groups said that day. Conversely, you could also video your opponent's missteps and fun shots of costumed protesters and get them up and across the Web ASAP. Bottom line, instead of totally relying on your media consultants super-charged, expensive TV ads that touched the focus group just right, you can get a few ads out a day.
One word: Macaca (photographed above).
Indeed, George Allen's ill-advised "welcome to America" to an opponent's videographer bears this out. However, we're not gyrating in the endzone just yet. Most of what is out there are those aforementioned well-coiffed 30-second spots re-purposed online. And, the lackluster online viewership of these ads is proof of their appropriateness for the medium.
It reminds us of the first wave of campaign Web sites in the mid-90's where just having a site was something notable. Now, having a cousin who knows how to post to YouTube is room to brag.
Still, there are exceptions and ways to peek into the future. Let's look...
New York Democrat Kirsten Gillbrand wins the Best Use of an Actor Known for Playing an Iconic Figure in a Made-for-the-Web Viral Ad award. (It's David Strarthairn, who played Edward R. Murrow in "Good Night, And Good Luck"). While, not great for TV, this ad is a fantastic way to raise awareness and money with the nationwide liberal NetRoots folks. Assuming that you saw the movie, it's powerful...
We suspect that the Walz video was posted by a supporter, and, indeed "supporter-generated content" is just as prevelant as official campaign video, if not more. (This was even more notable in our review of political activity on MySpace). For example, there is this humorous slant on former Redskin QB Heath Shuler's campaign for Congress...
the jump is a new sampling of interesting uses of online video in political campaigns, but first a look back.
Posted by: Thomas Taylor | July 11, 2012 at 04:00 AM
He's a satanist. He briues people alive. That's how the schema monk's/nun's bodies sag at burial. There's nothing on my FB page about this. Call the monastery 520-868-3188 and ask them if Scott Nevins (novice John) was a novice for some 6 years there.
Posted by: Alekci | February 16, 2013 at 03:19 AM
ZRU i GRU ne odinakovye. ZRU-agenstvo gazshdrnakoe i voennyh funkzij ne vypolnjaet, tak zhe ono rabotaet tolko vne territorii USA. GRU yavljaetsja polnostjyu voennym upravleniem i rabotaet kak vnutri Rasei tak iza ejo predelami vo vremja napadenij na drugie strany. 6-oj otdel GRU eto tak nazyvaemye nelegaly i rezidenty ( agenty v drugih stranah i t.n. diplomaty). Ekvivalentom ZRU mozhno nazvat SVR, no ne GRU.
Posted by: Bill | February 16, 2013 at 03:22 AM
7HrSUD , [url=http://obadinueknoa.com/]obadinueknoa[/url], [link=http://aedbjwyksope.com/]aedbjwyksope[/link], http://ldkbrxkratks.com/
Posted by: zfnvwevjx | February 19, 2013 at 01:52 AM
loans same day cash quick cash loans money lending v88w00ztlz9bbok8, loans quick cash payday loans online gvlppajayfc0, 9235 jailbreak iphone 4 with ios6 http://www.jailbreakios61.net ios 6 and jailbreak jail break my iphone 4s.
Posted by: speed e loans | March 09, 2013 at 02:31 AM
859 auto window tinting windshield replacement metairie payday loans online rf11owkmi, 4323 homeowners insurance for vacant homes homeowners insurance quotes
Posted by: side mirror replacement | March 09, 2013 at 05:03 AM
rgepoutuzb0mab, http://www.bestsellinghcgdiet.com hcg drops losing weight hcg uct9js, calculator mortgage 3cceoejnww, 8153 paintless dent repair classes small dent repair kit.
Posted by: hcg drops | March 09, 2013 at 06:59 AM
go8ndw0k7k2uqp, 1798 pay day loan same day loans till payday payday loans lenders only payday loans for students payday loans for instant payday xodgkbvyvbx5s, payday loans pay day loans in 15 minutes
Posted by: payday loans for instant payday | March 24, 2013 at 07:05 PM
tabpvnz3lqv, 1 month loans payday loans uk payday loans idfxtbqrpmhu, 8168 quick same day loan payday loan reviews payday loans lv0iwjc17uipdv3, 2752 best payday loan next pay day loans
Posted by: cash advances | March 25, 2013 at 03:05 AM
2crydrd2vefh, 1605 http://garciniaextractadvice.com garcinia cambogia gnc garcinia cambogia wikipedia bingo numbers http://www.bingohome.com bingo vegas app bingo vegas app 6qanwhbcdb2i, online backup reviews.
Posted by: online backup pc | March 29, 2013 at 02:00 PM
credit counseling austin tx credit counseling firefighter breathing equipment firefighter equipment xnnasyln, 2441 oklahoma state doctor osteopathic medicine oklahoma hand doctor oklahoma city doctor reviews
Posted by: firefighter equipment for sale | April 05, 2013 at 08:38 PM