A common theme at The 463 is how new technologies are bringing big industries together and how this results in simultaneous deal-making and knee-breaking.
Case in point, there is a fascinating story today in the New York Times about what happened to Microsoft when the tried to extract unprecedented terms when looking for a studio partner to produce the movie version of their video game "Halo". An excerpt of the piece:
Even studio executives, known for their lavish spending, winced at Microsoft's demands, including a $10 million upfront fee for rights, approval over the cast and director, and 60 first-class plane tickets for Microsoft representatives and their guests to the movie's premiere.
As a result, the auction Microsoft had hoped for never materialized. Within 24 hours of reading the script, based on the game about an alien universe, five studios dropped out of the bidding, including DreamWorks SKG and Paramount Pictures. The two that remained, 20th Century Fox and Universal Pictures, balked at the price.
But in the end, after intense negotiations, Microsoft and Creative Artists have negotiated a deal, although it is not yet final. The intense, high-stakes talks that got them there indicate just how big the video game business has grown - and how attuned to its power Hollywood studios have become.
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I'd still go for for now. Google has been monopolyzing the inenetrt community since its birth. its know for providing humongous site search index as well as providing one of the most efficient free email service. add Google Earth and Other free softwares that makes sense. Soon, Google will invade the computing world and will replace Microsoft when it comes to software/OS development. hahaha! I heard google is coming up with its own OS. Well, hope it doesnt need over acting updates and patches you know? Service Pack Anyone?On the other hand, this means more competitive and more stable programs will be released. These companies should look into the usuability and the sense of their products and services not just for fattening up their pockets. Lets see who will bring home the bacon in the long run.
Posted by: Maria | August 07, 2012 at 07:29 PM