(Lauren Sacks) During the 2010 Congressional Elections, Facebook tracked the most hotly contested races and found that the number of Facebook fans helped predict more than 70% of the key races. Now, as the race for the Republican presidential nomination heats up, it’s time to examine how the top-tier candidates measure up in the world of Facebook.
For this exercise, the “top-tier” candidates analyzed are: Mitt Romney, Michele Bachmann, Rick Perry, and the sometimes forgotten candidate, Ron Paul.
As of 2:30pm on Wednesday, August 17, 2011, the number of “Likes” per candidate rank as follows:
- Mitt Romney - 1,084,117 Likes
- Michele Bachmann - 461,312 Likes
- Ron Paul - 460,650 Likes
- Rick Perry - 122,647 Likes
As you can see, we have a variety in the candidates’ selections. Rick Perry captures his ability spend time with citizens, yet fails to highlight that he is a presidential candidate. Michele Bachmann tries to harness her patriotism by photo-shopping the American flag, but the graphic looks more like she is wearing a striped towel over her suit than a tribute to her patriotism. Mitt Romney is sporting a smirk and the shadow over his eyes casts a bleak tone (could this be indicative of his personality?). Ron Paul leaves little room for critique—he is smiling, the photo is crisp, and he is clearly running for president.
As the race for the nomination continues to intensify, check back to see the progress of the “Likes” and read more catty comments about their profile pictures.