(Katie Durkin) On one particular Monday morning of every winter, there’s always three pressing questions Americans will ask each other: who were you rooting for, what’d you think of that half-time show, and which was your favorite commercial? Advertisers spend up to $3 million for a 30 second spot during the coveted Super Bowl airtime. With viewership climbing every year, it seems like a smart investment. Last year, 106 million viewers tuned in to watch the big game, and early ratings show that last night’s game will most likely shatter the record number of audience members once again.
However, in the age of new media, one wonders whether spending millions of dollars for a few seconds of television advertising is wise. While the Super Bowl attracts millions of viewers each year, Facebook, Twitter, and YouTube boast billions of users daily. Why not just launch a viral campaign that will cost next to nothing in comparison?
Not to worry, Super Bowl ad fans. Social media won’t be diminishing the quality of your annual parade of amusing advertisements anytime soon; it will actually enhance their influence. The buzz around this year’s commercials seems bigger than ever thanks to Internet traffic.
Here’s how some of the most popular ads from last night are faring so far on YouTube:
Chrysler’s “Imported From Detroit” featuring Eminem: 803,406 views
Best Buy’s “Ozzy Osbourne and Justin Bieber”: 408,572 views
NFL’s “Best Fans Ever”: 170,011 views
And the winner by a landslide is Volkswagen’s “Darth Vader Kid”: 15,662,189 views (It had just over 13 million when I started writing this post.)