In addition to explaining what the colors in the on-screen viewing guide mean*; why the "Twilight" VOD release is a big deal; and, the reason the site exists in the first place, the blog has a distinct home for the cable company's plentiful policy issues.
Comcast's Senior Vice President, External Affairs and Public Policy Counsel Joe Waz made quick use of the blog today by setting the record straight on news coverage that suggested that the company has specifically bought into the RIAA's three-strike plan with ISPs. Waz declares that Comcast has "no plans to test or implement a so-called 'three strikes and you’re out' policy."
Also posting to the blog, is Sena Fitzmaurice -- Comcast's Senior Director for Corporate Communications and Government Affairs. Fitzmaurice has posted on Julius Genachowski's nomination as FCC chair and a NCTA white paper on broadband in unserved areas. We will watch for the always professional, but selectively sharped-tongued policy communications lead to step up the rhetoric as the blog matures out of its infancy.
* Regular TV programming = Blue
Sports = Green
Movies = Purple
Kids = Light Blue