"The challenge will arise when boundaries between TV and the internet truly blur and then there is a balance to be struck between protecting consumers and allowing them to assess the risks themselves."
A BT executive responds:
"How risque can I be in this new age? With celebrity chefs serving up more expletives than hot dinners, surely I can push it to the limit."
463 partners will be having dinner with a visiting delegation of British MPs next week. We'll get their opinons on this.